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Essay's paper info
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Business
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Number of pages / Number of words: |
2 / 333 |
Essay's paper body
Completed in 1991, was the Aquatred, a tire with a channel down the middle of the tread that increased traction on wet pavement as well as functioned as an all- season radial.
Goodyear would only be able to sell the Aquatred into the replacement tire market.
The tire would be placed at the high end of the broad line segment and sold at a 10% premium over the Invicta
Key challenges:
Value to the target segment
Value for the dealers
Channel selection
Pricing
Timing
Aquatred value for customers
Improved wet road stopping
When 50 % worn, the Aquatred maintained the same wet traction as a new all-season tire...
Essay fragment
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Completed in 1991, was the Aquatred, a tire with a channel down the middle of the tread that increased traction on wet pavement as well as functioned as an all- season radial.
Goodyear would only be able to sell the Aquatred into the replacement tire market.
The tire would be placed at the high end of the broad line segment and sold at a 10% premium over the Invicta
Key challenges:
Value to the target segment
Value for the dealers
Channel selection
Pricing
Timing
Aquatred value for customers
Improved wet road stopping
When 50 % worn, the Aquatred maintained the same wet traction as a new all-season tire...
Essay fragment
General points of the essay
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