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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 333
Essay's paper body

Completed in 1991, was the Aquatred, a tire with a channel down the middle of the tread that increased traction on wet pavement as well as functioned as an all- season radial.

Goodyear would only be able to sell the Aquatred into the replacement tire market.

The tire would be placed at the high end of the broad line segment and sold at a 10% premium over the Invicta

Key challenges:

Value to the target segment

Value for the dealers

Channel selection

Pricing

Timing

Aquatred value for customers

Improved wet road stopping

When 50 % worn, the Aquatred maintained the same wet traction as a new all-season tire...


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Completed in 1991, was the Aquatred, a tire with a channel down the middle of the tread that increased traction on wet pavement as well as functioned as an all- season radial.

Goodyear would only be able to sell the Aquatred into the replacement tire market.

The tire would be placed at the high end of the broad line segment and sold at a 10% premium over the Invicta

Key challenges:

Value to the target segment

Value for the dealers

Channel selection

Pricing

Timing

Aquatred value for customers

Improved wet road stopping

When 50 % worn, the Aquatred maintained the same wet traction as a new all-season tire...


Essay fragment

General points of the essay

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