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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1253 |
Essay's paper body
Increasing awareness and moving more customers into the committed stage can only be achieved by understanding where the customers are today. Awareness is the first of the five stages. One could estimate the size of the customers in the awareness stage is relatively small in comparison to the market size...
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It could be estimated that five percent of potential customers are aware of the business. This is based on the fact that MMB logo is recognized in the mountain biking industry but the company is not actively marking the company outside of operating a web site. The number of customer in the familiar stage could be estimated to be between 5 and 10 %...
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General points of the essay
Case Review - Get Inside The Lives Of Your Customers
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