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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 852 |
Essay's paper body
The emphasis of the marketing communication is via short message services (SMS) but can also include emails accessed by mobile phones and multi-media messaging services (MMS). Mobile marketing (m-marketing) is still in its infancy but is expected to grow rapidly in the near future. However, researchers are still unclear as to the key issues that are likely to impact on the success of m-marketing and the levels of adoption by consumers...
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Mobile marketing (m-marketing) is still in its infancy but is expected to grow rapidly in the near future. However, researchers are still unclear as to the key issues that are likely to impact on the success of m-marketing and the levels of adoption by consumers.
In context of m-business and m-commerce, m-marketing is defined as the application of marketing to the mobile environment of mobile phones, smart phones and personal digital assistants (PDA)...
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