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"They are using computer based information systems to connect all the partners in their value added chains directly into flexible manufacturing systems" (Best, 1993, pg. 49).
The management information systems also offers added value as it provides 7 - Eleven with an avenue to monitor staff performance, thus providing them with the ability to continuously provide a high level of customer service...
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6) providing advantage to 7 ? Eleven, their customers and their vendors.
Expanding core business
The expansion of the core business into services such as Internet provision and hot fresh meals sees 7 - Eleven providing an alternative service to it customers. This gives customers additional reason to come to 7 ? Eleven thus expanding the clientele base...
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