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| Topic: |
Business
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| Number of pages / Number of words: |
25 / 6851 |
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Now they too rely on more number of channels to reach the same number of people which they used to reach with one channel. This increases the media budget.
Media Planning has become more cumbersome today. With plethora of channels to choose from, selecting a channel which will yield maximum return is the most difficult job today...
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That’s why media planning is a specialized field. It also emphasizes the need not to club media agency with an ad agency. For example, Thumbs Up brand can get maximum mileage from AXN channel than from DD-1 because the kind of audience which this branding is catering to has more probability of watching AXN than DD-1...
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