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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 837 |
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Distribution Channel (Place):
The location for The Shoe Doctor will be at The Paseo Plaza Shopping center. The shopping center is located at 2344 FM802 in Brownsville, TX. This location is ideal because there is a great deal of customer traffic. "In developing a certain store image, the retailer has a number of choices" (Solomon & Stuart 547)...
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This location is ideal because there is a great deal of customer traffic. "In developing a certain store image, the retailer has a number of choices" (Solomon & Stuart 547). Therefore the outside theme of the shop will be a medical clinic with a large red sign reading The Shoe Doctor. This design will give customers a humorous appeal and also give the shop an image of knowledge...
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