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| Topic: |
Business
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| Number of pages / Number of words: |
18 / 4990 |
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Additional promotions and discounts for different segments will be implemented. Collaboration with organisations like Cathay Organisation, airlines, schools, supermarkets and petrol kiosks can help to create awareness.
To increase brand awareness, a substantial amount of funds are used for collaboration with other organisations...
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Funds are also used for event sponsorships, TV advertisements and celebrity endorsements to bring up the brand value of Sakae Sushi. These activities have been planned and will be implemented in Year 2008 to fulfil its objectives.
1. Introduction
Sakae Sushi, a brand associated with affordable, good quality and healthy Japanese food...
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