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The prices are set low but the quality is high. However, once the product manages to earn a market share, the price will increase. Economy pricing can be used when the cost of producing the product and promoting it is kept low. The price and quality is kept low.
The Place- A recent study (Kotler, Bowen & Makens, 2006) has shown that there are several distribution channels; direct, single, types of intermediaries etc...
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The Place- A recent study (Kotler, Bowen & Makens, 2006) has shown that there are several distribution channels; direct, single, types of intermediaries etc. for a product. Based on the country’s culture, for example, in developing countries where most parts are still rural and internet access is still not popular, using internet as an intermediary is then not appropriate...
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