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After becoming the leading coffeehouse in America, Schultz took Starbucks into international markets. Starbucks had three objectives: to prevent competitors from getting a head start, to build upon the growing desire for Western brands, and to take advantage of higher coffee consumption rates in different countries (7)...
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After becoming the leading coffeehouse in America, Schultz took Starbucks into international markets. Starbucks had three objectives: to prevent competitors from getting a head start, to build upon the growing desire for Western brands, and to take advantage of higher coffee consumption rates in different countries (7)...
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General points of the essay
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International Marketing Starbucks
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Starbucks International Expansion
Starbucks International Operations
Starbucks International
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Starbucks Marketing
Starbucks attractiveness of the Swedish, Bulgarian and Nigerian markets
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Marketing Mix And Starbucks
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