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Therefore, organizations should be no less or no more responsible than ordinary persons.
The development of marketing is clearly related to adopted values which may be seen in the patterns of thought mentioned above.
2.3 The traditional and integrating functions of marketing
Traditionally, marketing has been seen as a link between production and customer...
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The situation could be captured better by using the term selling. Selling is associated to the so- called "Production and Sales Eras of Marketing". Slogans: "Make what you can make" and "Get rid of what you have made" describe the traditional view of marketing/selling.
The following figure shows the role of traditionally oriented marketing in (traditionally oriented) management...
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A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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