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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1858 |
Essay's paper body
It existed only in some major cities and was restricted to delivery by the friendly neighborhood fast food outlets. Eating out at ?branded' restaurants was more prevalent. To penetrate the Indian market, Domino's introduced an integrated home delivery system from a network of company outlets within 30 minutes of the order being placed...
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Delhi based fast food chain, Nirula's was the first to start free home delivery in 1994. But where Domino's stole the market was its efficient delivery record. Goutham Advani, Chief of Marketing, Domino's Pizza India, said, "What really worked its way into the Indian mind set was the promised thirty minute delivery...
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