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Topic: Business
Number of pages / Number of words: 3 / 690
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(Khermouch 2)

AT&T is a prime example of this tactic. When the company lost 30% of their value, they decided to re-introduce themselves and try to be more appealing to a younger crowd.(Khermouch 2) In doing this they were unable to keep up with the technology and produce products for the customer based that they were trying to appeal to...


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Another example can be seen through Samsung. They increased their profits by doing a ?face lift' for the company. This new image and extra money given toward marketing and advertising definitely has had a positive impact on their sales.(Khermouch 1)

Gained $1.6 billion in sales in recent quarter (8/02)

Producing a range of products, high-end to low-end

Producing a variety of products

Another example of how brand loyalty follows companies for years and even all over the world is with Starbucks Corporation...


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As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy Marketing Plan For It Consulting Company marketing planning for a shoe company New Jean Company Marketing Plan. Why I Decided to Pursue a MBA How I Decided On A Toyota Tundra We have Decided What Makes Cigarettes so Appealing? China- An Appealing Choice Why the British Government decided to colonise Botany Bay Appealing to our children, teens and tweens THE LOST SHEEP, LOST COIN AND LOST SON According to Foucault, archaeology is a method, whereas genealogy is a tactic. What is the difference? Crowd control vs Crowd management (for a powerpoint)

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