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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 586 |
Essay's paper body
If the
Product’s performance falls short of the customer’s expectations the buyer is dissatisfied. If performance matches expectations the buyer is satisfied. If performance exceeds expectations the buyer is delighted.
Outstanding marketing companies go out of their way to keep their customers satisfied...
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Satisfied customers make repeat purchases, and they tell others about their good experiences with the product. The key is to match customer expectations with company performance. Smart companies aim to delight customers by promising only what they can deliver, then delivering more than they promise.
A customer orientation is defined the sufficient understanding of one's target buyers to be able to create superior value for them continuously...
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General points of the essay
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