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Essay's paper info
Topic: Business
Number of pages / Number of words: 8 / 2191
Essay's paper body

Predicted customer profitability and the predicted relationship life span of the customer are the primary factors for the analysis. Maximum lifetime profit for minimum investment is what is sought via CLTV analysis. The costs of acquiring and keeping a customer must be evaluated by the stream of profits the customer is expected to bring...


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Maximum lifetime profit for minimum investment is what is sought via CLTV analysis. The costs of acquiring and keeping a customer must be evaluated by the stream of profits the customer is expected to bring.

On a very basic level, the formula for calculating CLTV for a particular customer is

Estimated Average Lifetime Value = (Avg...


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General points of the essay

A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Article Summary-The Mismanagement of Customer Loyalty Customer Relationship Management customer profitability Incentive pay programs for Customer Service Representatives Loyalty Programs In Indian Telecom Industry Loyalty Programs In Telecom Industry mismanagement of customer loyalty The Importance Of Analyzing Customer Profitability The affects of customer Loyalty Brave New World: Huxley Predicted Many Events Of The Future Loyalty Programs in Indian Retail Customer Loyalty customer loyalty programs Kudler Customer Loyalty Program

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