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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3704 |
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For many organisations their major strategic goal is achieving a ‘sustainable competitive advantage’. This means that the organisation’s main strategic objective is to achieve prolonged success by outperforming its competitors (McAleese et al., 2004). Is this goal achievable? This paper will examine the possibilities...
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This means that the organisation’s main strategic objective is to achieve prolonged success by outperforming its competitors (McAleese et al., 2004). Is this goal achievable? This paper will examine the possibilities.
Defining Organisational Culture
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