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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1548 |
Essay's paper body
is becoming more health conscious. Although they have provided low-calorie alternatives, people eat doughnuts for the taste, especially Krispy Kreme doughnuts. When former owners Beatrice Foods bought Krispy Kreme in 1976 and changed the recipe, there was a public outcry and sales declined. The consulting team at Naylon Consulting Inc...
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The consulting team at Naylon Consulting Inc. believes that the low-calorie market will not be lucrative for Krispy Kreme because people associate us with a certain taste of a hot, fresh doughnut.
The team at Naylon Consulting Inc. also believes that supermarket sales may also affect brand image. Although 50% of company revenue is due to supermarket and convenience store sales, these stores do not create the same taste that is associated with Krispy Kreme...
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