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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1444 |
Essay's paper body
Once the ad budget was reinstated, market share had evaporated.
Wal-Mart positioned itself as the unequivocal low-cost discounter with superior service and super-efficient supply-chain management that kept costs down. Target emerged as the mass merchandiser that did not have everyday low prices but made up for it with bright, well-stocked stores and a splash of style...
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It was not clear where Kmart fitted in. Kmart did not have a clear, consistent strategy.
Historically, Kmart depended on the WalMart's focus of expanding into rural markets?places where other retailers did not go?and Target's on regional markets to maintain its market share. Other than just being in the market, Kmart did little to protect its geographic advantages...
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