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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2868 |
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They have done this both by making breakfast cereal healthier e.g. reducing salt and sugar levels without compromising taste and making the consumption of the product more convenient. In the RTE cereal market you can get cups with individual servings and in the hot cereal market you can get instant sachets which will cook in just 90 seconds...
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reducing salt and sugar levels without compromising taste and making the consumption of the product more convenient. In the RTE cereal market you can get cups with individual servings and in the hot cereal market you can get instant sachets which will cook in just 90 seconds. The innovation in convenience explains the great rise in hot cereal consumption and this can be demonstrated by figures showing that over 60% of hot cereal consumed is instant...
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General points of the essay
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