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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1379 |
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At the same time a consistent pricing policy should guarantee clarity in business relationships.
At the time when the survey was conducted almost every distributor admitted to stock Jiffy products because of "the actual name" ("It's like Hoover"; "It's synonymous with packaging"). Therefore a clear advantage of this alternative would be the opportunity of turning most of the existing distributors into several new "Ambassadors" once the service issues would be solved...
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This could mean higher loyalty of distributors to the Jiffy lines and therefore higher volumes, margins and turnover. On the flip side the risks of this model would be several. Treating the distributors as final customers would decrease Jiffy's control on the market place. Following their needs and inputs would mean new investments in production equipment to both comply with environmental standards and lower production cost...
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