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Topic: Business
Number of pages / Number of words: 2 / 287
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2.Did Unilever pay too much to acquire SlimFast? Is there any reason to believe that SlimFast will be a better performer under Unilever than as a stand-alone brand? Is SlimFast a good strategic fit? Why are sales nosediving in 2003? What should be done? Is Slim-Fast a good strategic fit given that there are no other important diet products in Unilever's product/brand portfolio?

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2.Did Unilever pay too much to acquire SlimFast? Is there any reason to believe that SlimFast will be a better performer under Unilever than as a stand-alone brand? Is SlimFast a good strategic fit? Why are sales nosediving in 2003? What should be done? Is Slim-Fast a good strategic fit given that there are no other important diet products in Unilever's product/brand portfolio?

3...


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General points of the essay

Case on Unilever case study unilever comparison between unilever and p&g Is SlimFast a good strategic fit Magnum Unilever Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon operating review unilever Slimfast The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Unilever Case Analysis Unilever in Brazil low income Unilever Unilever: diversification strategy When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand unilever spotlight

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