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Business
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| Number of pages / Number of words: |
18 / 4815 |
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PEST
Political: The politic situation is stable and democratic.
Economical:
- The GDP for 2002 is about 1502 billion Euros and the GDB per person is 22000 Euros. (http://villemin.gerard.free.fr/Economie/PIB.htm#PIBPays)
- The French households spend 17.27 billion Euros in January 2003.
(http://www...
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(http://www.insee.fr)
Technological:
- Almost every household has a television and a radio.
- 14.1% of the French households are connected to Internet. (http://www.journaldunet.com/cc/01_internautes/inter_nbr_clas.shtml)
B. Opportunity / Threat analysis
Opportunity:
- France assures more half of the world offer,
- In 2000 the French cosmetic market represented 5...
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