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English
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| Number of pages / Number of words: |
2 / 491 |
Essay's paper body
It is available in different consumer pack sizes like 250
& 500 ml. Larger packs -1 litre and more for commercial use are also
available. In addition to conditioners the shampoo is available in
different variants for dry hair, anti dandruff, volume addition etc.
You are required to advise Z Corp on the IMC strategy they need to
adopt for the launch and subsequent brand building in West Bengal...
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The Indian personal care market is estimated at around Rs.54.6 bn
annually and comprises; oral care, hair care ' oils, hair care-
shampoos Rs.4.5bn, skincare, cosmetics and feminine hygiene.
The shampoo market has broadly speaking two variants: Cosmetic & anti-
dandruff. Though awareness of shampoo is high, penetration in India
is a mere 13% mainly because 50% of consumers still use toilet soap
for washing hair...
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