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Buy custom Identify Harley Davidsons Strategy

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Topic: Business
Number of pages / Number of words: 4 / 939
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The program increased support for dealers while imposing higher standards of pre- and after-sales service and better dealer facilities. Training programs, test ride facilities, rider instruction classes were all initiatives designed to differentiate the Harley products from their competitors and success is evident with sustained demand...


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While by no means a failure the Buell strategy has performed steadily but has not attracted the same demand from the market and annual shipments now approach just 12 to 13 thousand.

Compare Harley's resources and capabilities to those of Honda. What does your analysis imply for Harley's potential to establish cost and differentiation advantage over Honda?

Harley has continuously upgraded its manufacturing operations and invested in plant and machinery both to introduce advanced process technologies and to expand capacity...


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