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Topic: Business
Number of pages / Number of words: 3 / 589
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However, one caveat of entering this new business is that Wal-Mart has to make sure its service is up to the standard of upscale customers.

Sam's inability to compete with Costco comes primarily from the lack of strategic focus. If Sam's is to compete with Costco for the upscale customers, it has to make sure that more of its warehouse stores are built up in the urban areas and that more high-end merchandise is placed on the shelves...


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If Sam's is to compete with Costco for the upscale customers, it has to make sure that more of its warehouse stores are built up in the urban areas and that more high-end merchandise is placed on the shelves. Such a strategy will send a clear message from Wal-Mart to Costco that "we are catching you and we are offering lower prices"...


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