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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 626 |
Essay's paper body
So if the green products benefit is not define, the consumer may not realize the existence of green products. Clear, persuasive and comprehensive information on what sets the product apart environmentally must be provided.
iv. Price
Green products are usually presented to the market at premium prices, either to reflect higher costs or to take advantage of strong green demand...
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No matter what consumers say, few will pay extra for greener products.
v. Quality
Many people think 'green' products will be less effective than existing brands, and are even less likely to sacrifice quality than they are price. Assurances of quality are absolutely essential, and must be communicated convincingly...
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General points of the essay
AC GREen
Green Business
Green Marketing
Importance of Responsive Replenishment in Consumer Products and Retail Industries
International Green Marketing
Marketing issues:Green Marketing and Market Entry
Going Green
Red to Green
Ever Green
Green
The Green Mile
Go Green
Green GM
green house
Green It
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