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Topic: Business
Number of pages / Number of words: 4 / 986
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Consumer's preference for a low-priced product such as products offered by BIC.

5. Though Gillette is constantly innovating, the vulnerability to copying by the competitors is very high.

6. Over-all US economy is slowing in the late 1980's.

7. Susceptibility to unfriendly take-over created lost in focus on the management side and increases the debt-to-equity ratio...


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Alternative Courses of Action

1. Segment the market and offer value to those segments willing to pay for the higher quality products; at the same time reinforce the advertising strategy emphasizing the excellence and the reason why should consumer will choose the system razor over disposable ones.

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