Buy custom frozen cat food
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2328 |
Essay's paper body
It is reasonable to assume that the success or failure of this product launch will have such serious implications for the company that it will make or break Tyler Pet Foods. Of course success for the product will launch Tyler to another level as a consumer pet food supplier (with it's associated competitive risks) but failure could well kill the company financially...
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It is critical to use this marketing budget very carefully.
Distribution Structure
Currently, Tyler Pet Foods is selling to kennels via selected pet stores. Their sales channel has been established without advertising and is based on a generally professional market of breeders and, it would seem, perhaps some ?mass market' people who have figured out what the product is and its quality...
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