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| Topic: |
Technology
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| Number of pages / Number of words: |
9 / 2416 |
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Diffusion of innovation theory provides insight into how and why new media and technologies such as the Internet, the telephone, and television are adopted into society. Rogers identified five characteristics that determine the acceptance of a technology by an individual: relative advantage, compatibility, complexity, trialability and observability...
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Fidler added a sixth attribute?Xfamiliarity?Xexplicating that new media technology essentially emerge or evolve from the metamorphosis of older media. Lin emphasized the importance of resources or the high financial cost to the individual adoption of computer technology, which makes computers the most discontinuous of media technologies...
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