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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
77 / 21442 |
Essay's paper body
BIBLIOGRAPHY 92
9. ANNEXURE 94
9.1 QUESTIONNAIRE 94
9.2 KEYS TO SUCCESFULL EVENT MARKETING 95
9.3 SPONSORSHIP CHECKLIST 97
9.4 CASE STUDIES 98
1. INTRODUCTION
“We GENERATE Quality Business Leads
We ENHANCE Your Profile
We CREATE New Business Opportunities
Everyone Knows Us as EVENTSâ€
Event marketing is growing at a rate of three times that of traditional advertising...
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Though relatively small compared to the major components of the marketing communications mix-advertising, sales promotions and P-O-P communications-expenditures on event sponsorship are increasing. Corporate sponsorships in India in 2001 were estimated at $3.9 billion-with 65% of this total going to sports events and most of the remainder spent on sponsoring entertainment tours or festival and fairs...
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General points of the essay
event analysis
Event Markting
Principples of Event Management
selling event
A remembered Event
Literacy Event
My Event
remembering an event
Cultural Event
Cutural Event
Rembering A Event
Art Event
Current Event
interculturalo event
Sports Event
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