Buy custom Evaluation Of Tourism Marketing In Indian Environment
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1235 |
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In addition, the aggressive selling was not found in the advertisement campaigns. The decade 1970s was a beginning of tourism marketing in India but keeping in view the qualitative improvements around the world, the developments inside India were not up to mark.
The beginning of the decade 1980s paved ways for the development of tourism industry...
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The management experts realized that if the contribution to the world tourism is to be increased, the solution is to streamline the marketing strategies. This necessitated launching of a National Image Building and Marketing Plan in key markets by pooling resources of the various public and private agencies instead of independent and disjoined efforts undertaken by these organizations to project a better image of the country which would yield abundant fall out for tourism growth and also be of advantage to trade and commerce...
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General points of the essay
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Evaluation Of Tourism Marketing In Indian Environment
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