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Topic: Miscellaneous
Number of pages / Number of words: 4 / 857
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While the article suggests “[offsetting] future cost increases by generating higher revenues through same-store sales growth”, the ways to accomplish this is not explained. The article also says “If prices at the pump remain high and economic malaise in the United States spills over into the Canadian economy, quick-service restaurant operators here will also have to work harder to convince customers to spend hard-earned dollars on discretionary items such as burgers and fries”, without addressing how this can be achieved (Pooley, 2007)...


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The article contains great observation, however, they can be further developed for the audience by laying out the steps to achieve the changes suggested.

Throughout the article, Pooley included valid information in terms of current facts and figures. However, the overall effectiveness of the article is weak and questionable...


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