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Topic: Technology
Number of pages / Number of words: 4 / 1072
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From these classifications they then targeted the decision makers within those groups [1].

Dell modeled their web site using their extensive market research and customized the site to meet the needs of their target markets sector. Dell's web site will immediately route potential customers to pages focused on predefined market sectors [1]...


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These sectors include home/home office, gaming, small business, medium/large business, and government/education/healthcare. The later is further divided into more granular sectors such as, federal government, state and local government, K-12 education, and higher education. It has been Dell's focus on these specific sectors which allows them to target each sector with distinctly different marketing campaigns [3]...


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