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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 604 |
Essay's paper body
In an attempt to develop a lasting solution and to implement the changes required, she implemented a strategy based on Lewin's model of Organizational change .
She initiated the idea of "Thirsty for Change" group. By involving senior management and other staff in decision making, she not only gained their confidence, gave them a feeling of power and identity but also reduced the resistance to change...
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By involving senior management and other staff in decision making, she not only gained their confidence, gave them a feeling of power and identity but also reduced the resistance to change. She invited her team that included all geographical heads and other creative directors to the Vienna meeting so as to brain-storm over the possible solutions...
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General points of the essay
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