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(Etzel, et.al., 2004).
Gap executives figured that if they had the right clothes people would come. They may have been right in that assumption, however, they failed to query their customers about what they wanted to buy with devastating results in their bottom line (Stone, B. as cited in Newsweek, 2003)...
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(Etzel, et.al., 2004).
Gap executives figured that if they had the right clothes people would come. They may have been right in that assumption, however, they failed to query their customers about what they wanted to buy with devastating results in their bottom line (Stone, B. as cited in Newsweek, 2003)...
Essay fragment
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