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Topic: Business
Number of pages / Number of words: 10 / 2595
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easyJet attempted to minimize cost as much as they can . However, it was found that profit margins seemed very small or only 1.5GBP per passenger in 1999.

-Competing on Service

easyJet also emphasized in customer satisfaction, it has gained high reputation of punctuality and customer service. It was entirely direct-sell operation and use yield management to fill as many seat as possible...


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easyJet attempted to minimize cost as much as they can . However, it was found that profit margins seemed very small or only 1.5GBP per passenger in 1999.

-Competing on Service

easyJet also emphasized in customer satisfaction, it has gained high reputation of punctuality and customer service. It was entirely direct-sell operation and use yield management to fill as many seat as possible...


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