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Essay's paper info
Topic: Business
Number of pages / Number of words: 10 / 2794
Essay's paper body

The market is mature with high level of growth and a great number of demands. Substitutes are also considered but not a big threat.

Market size

Measurable Unknown

The target market of JetFan is very large and also measurable with a production rate of more than 350 millions fans per year. Using this number, JetFan can plan to manage raw materials and manufacturing process to meet the actual demands...


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Using this number, JetFan can plan to manage raw materials and manufacturing process to meet the actual demands.

Market growth rate

Growing 15-20% Shrinking less than 10%

A reliably estimated number of the target market growth rate is 15% a year. This quite rapid rate provides JetFan with a huge advantage for the following strategic decisions including skimming strategy in this market and other markets penetration...


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General points of the essay

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