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The draw for the consumers is to be trained by world-renowned chefs, local celebrities, other foods experts, and even Kathy Kudler, and to be invited to exclusive, upscale events. Advertising to the public through the radio, television, and through the use of the worldwide web of this expansion service would increase the projected revenue by 7...
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Marketing” to compete, many retailers have looked to various forms of customer loyalty marketing to develop a “profitable differentiation,” strategy to identify, monitor and increase the yield of their best customers. Frequent shopper programs in the U.S. are reaching their saturation point. Slightly more than 80% of U...
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