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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 530
Essay's paper body

Marketing mix for the chosen positioning concept

Product :

1. PM and FM is retained yet with improved technology that even “dumbest customer can use it easily”

2. Various tasty mineral water

Price :

1. Charge premium for tasty mineral bottled water

2. Charge normal price for FM and PT to encourage household with budget constraints to buy Brita

Place :

1...


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PT&FM: Retailer store with good visual display

2. Tasty mineral bottled water in health stores, gymnasium and sports center

Promotion :

1. Membership to retain customer’s loyalty such as “Healthy living”. It will be good media to promote new products, raised word-of-mouth campaign by satisfied customer, educating about product usage and benefits

2...


Essay fragment

General points of the essay

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