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This process did not let Birds Eye have enough control so they fixed the process by vertical integration.
Emergence of Specialized Intermediaries:Several changes occurred in the industry structure during the late 60's and early 70's, which led to the emergence of specialized intermediaries. The following factors were chiefly responsible:
- Industry Maturity/ Technological breakthroughs: As the industry matured the rate of technological breakthroughs increased which led to decrease in the amount of capital to enter the business making the barriers to entry low...
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This process did not let Birds Eye have enough control so they fixed the process by vertical integration.
Emergence of Specialized Intermediaries:Several changes occurred in the industry structure during the late 60's and early 70's, which led to the emergence of specialized intermediaries. The following factors were chiefly responsible:
- Industry Maturity/ Technological breakthroughs: As the industry matured the rate of technological breakthroughs increased which led to decrease in the amount of capital to enter the business making the barriers to entry low...
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