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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3653 |
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Becel can continue drumming home the message of active, fit outgoing seniors enjoying life to its fullest while enjoying a heart healthy diet, including the consumption of Becel. By associating healthy seniors with a time in life in which is traditionally one ravaged by deterioration and illness, a positive brand message can be reinforced to consumers wishing to purchase the brand...
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By offering constant innovation and differentiating their new products Becel can become Canadians’ most popular choice spread for heart healthy eating. New product development is vital and requires innovation on behalf of R&D to deliver the latest brands to drive sales and growth. The creation of Becel Light and Becel Salt Free demonstrate the ability of the firm to create highly sophisticated margarine products which can help consumers adhere to sodium restricted diets and reduce saturated fats...
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