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Business
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The company ships its pasta to one of two central distribution centers (CDC) where it is bought by individual supermarket distributors called 'grande distribuzione' (GD for larger supermarkets) and 'distribuzione organizzata' (DO for smaller, independent supermarkets). During the late 1980s, the distributors often put Barilla in a bind with fluctuating demand patterns...
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The company ships its pasta to one of two central distribution centers (CDC) where it is bought by individual supermarket distributors called 'grande distribuzione' (GD for larger supermarkets) and 'distribuzione organizzata' (DO for smaller, independent supermarkets). During the late 1980s, the distributors often put Barilla in a bind with fluctuating demand patterns...
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