Buy custom Zara - unique business model
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2054 |
Essay's paper body
Zara reacts rather than creates new designs, the skirt a famous rock star wore at a concert will be quickly available for the teeny bopper proving that Zara is at the pulse of the fashion scene and knows what its customer base would want and provides it economically. It uses sale staff for market intelligence better than its competitors...
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It uses sale staff for market intelligence better than its competitors. Its main difference is the ability to respond quickly to the market
Business Model
At the heart of Zara's success is a vertically integrated business model spanning design, just-in-time production, marketing and sales. This gives the group more flexibility than its rivals to respond to fickle fashion trends...
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