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Topic: Business
Number of pages / Number of words: 8 / 2180
Essay's paper body

Advertisers only pay for ads that attract user attention as evidenced by clicks. But the way Google enables its advertisers to get results has a lot to do with the process of repetition and refinement that identifies the most effective ads.

Google's most successful search advertisers are those who methodically experiment with multiple messages...


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Sometimes they try thousands of combinations of different texts displayed in response to various search keywords, quickly - often in hours - eliminating those that don't attract the clicks of users and refining those that do, until they arrive at the ideal combination of message and keyword.

A similar process of refinement takes place in Google's AdSense service...


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General points of the essay

ADVERTISERS RESPONSE ON VARIOUS NEWS PAPERS WITH A SPECIAL REFERENCE Strategic Planning Process - Google The Ethics of Advertising: Do advertisers go too far? You Tube & Google Advertisers Gone Too Far Why did the Whitechapel murders attract so much attention in 1888? Advertisers Sell Images Not Products Advertisers Take Us For Spend- Advertisers Take Us For Spend-thrift Fools Description Of Youth Target To Advertisers How Advertisers Target Teen Girls How to attract attention The Games Advertisers Play Ad critique Advertisers' Strategies to Target Gay Audiences in Attitude and Gay Times What effect does advertising have on us, what techniques do advertisers use, how does it affect our everyday life and our buying habits?

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