Buy custom Why is Nike the biggest training shoe company in the world
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1123 |
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The team-mentality that captured the spirit of athletics in the late 1980's and early 1990's has been replaced by a sense of individualism. Younger consumers especially, look to extreme sports to find a sense of individual style. Nike realised it and responded to this movement in a number of ways. While retaining the company's long-standing tradition of placing performance through new-product development as a top priority, a never-before seen element of fashion receives a second-place priority built into its products and image...
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While retaining the company's long-standing tradition of placing performance through new-product development as a top priority, a never-before seen element of fashion receives a second-place priority built into its products and image. An element of individualism is most obvious in Nike Web site. NIKEiD enables online consumers to select the colour and design their own shoe...
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