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In short, this means, self-identity is the result of a project that a person forms out of the available symbolic materials to merge into a logical explanation of who oneself is. However, there are of course controversies to how the media construct our personal lives and the role it plays as well as the views of the world about it (Thompson, 1995)...
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European and American theories are identified as application to media and communications. They are differences between these two and the "European" is characterized as interpretive and holistic in scope and "American" as empirical and micro (Sinclair, 2002). Western Marxism is said to incorporate semiology and structuralism in the media and Ideological Critique argues that the media induce misunderstanding and media audiences are said to be "cultural dopes" (Sinclair, 2002)...
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