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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3451 |
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Whirlpool Europe has today over 14.000 of employees throughout 38 European countries, Asia, the Middle East and Africa. From Whirlpool Europe, about 25 per cent counts for the company’s worldwide sales, and since its introduction into the market they have become number one in the home appliance market per volume...
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What makes it more difficult for Whirlpool when it comes to marketing their products is that Europe consists of many different countries, where their focus lies on 5 major countries, Italy, Germany, France, UK, and Poland. Their marketing strategy lies on focusing on their brand strategies, first of all they have the Whirlpool brand which account for 60 per cent of the total sales...
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General points of the essay
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Impact Of Africa Culture And Business Customs On Business Management East Africa.
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Whirlpool Europe
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