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| Topic: |
Business
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| Number of pages / Number of words: |
18 / 5015 |
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In order to grow, companies need to know several factors related to what the consumer desires as well as what they will pay for the product or service. Research allows a snapshot of the current market and potential trends. "Business research is of much more recent origin and is largely supported by business organizations that hope to achieve a competitive advantage" (Cooper and Schindler, 2003, p...
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Research allows a snapshot of the current market and potential trends. "Business research is of much more recent origin and is largely supported by business organizations that hope to achieve a competitive advantage" (Cooper and Schindler, 2003, p. 14). The USA World Bank Board of Directors voiced some concerns over the launch of the new banking product (University of Phoenix, 2005)...
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