Buy custom What is marketing
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Business
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| Number of pages / Number of words: |
4 / 1096 |
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It is one of the methods by which a person can satisfy a want or need.
Later on when societies started to develop, there was agreed some medium of exchange, generally ?money' the trade took place.
During the industrial revolution this trade was increasing, because people started to be more dependent on buying goods rather than producing them themselves...
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There was a mass production, towns started to grow, so people lived further away from producers and it become more difficult and necessary for producers to define what products were desired and wanted.
Mass production brought an increase in demand for goods as there was variety of cheap products available and that's why businesses had to concentrate rather on production and selling than marketing, because the most important was to produce enough of products to satisfy these demands...
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