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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3483 |
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As such, the competitor's financial and marketing performance is not taken into consideration and whatever data available are assumed correct and current.
2.0 Situation Analysis:
2.1 The Power Tools Market in United States (US)
In 1990, portable power tools for U.S market is $1.5 billion, offering products for consumers, professional tradesmen and professional industrial...
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Consumers market accounted for $530 million or 35% of the overall market, meanwhile professional tradesmen is $420 million (28%) and the professional industrial is $550 million (37%) Segmentation of the market was as shown in Figure 2.1.1
Figure 2.1.1: US Market Segmentation for Power tools in 1990
Among the three segments, Professional Tradesmen registered the highest growth, at 9% compared to 7% growth rate for Consumers and no growth for Professional Industrial segment...
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The statement of financial performance is based on data relating to past transactions and events. Hence the statement of financial performance is of no use to an investor’s decision making process.
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