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It makes me happy to know that corporations are looking to change the way they have been doing business when marketing to children. Not only is the Walt Disney company changing their ways, there are many other corporations following. “This follows the trend of corporate social responsibility that has taken over corporations that deal with marketing to children...
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“This follows the trend of corporate social responsibility that has taken over corporations that deal with marketing to children.†(PR Week, p11). The Walt Disney Company plans to have this campaign in full force by 2008; they plan on changing the way the food is produced. “The rules limit sugar, fat and calories in foods that bear a Disney character or logo...
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